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STARAMBA SE (XETRA: 99SC) has signed a cooperation agreement with one of the leading US providers of live entertainment experiences, HERO VENTURES from Los Angeles, to create a new Virtual Reality element for THE MARVEL EXPERIENCE TOUR. STARAMBA will develop and supply the corresponding VR spaces for a total of 10 VR stations. The Tour and VR experience will include the avatars of Marvel Super Heroes featured in the show like Spider-man, Iron Man or The Incredible Hulk. The VR stations will be STARAMBA’s first location-based solutions and represent the starting signal for a promising future business model.
Many thousands of visitors will now be able to interact with their favorite Super Heroes during THE MARVEL EXPERIENCE TOUR using the VR stations. “Staramba created incredible figurines for our intitial US Tour of TMX where our guests could be memorialized in a figure alongside Spider-Man, Black Panther, Thor and so many more Marvel heroes in just a matter of a seconds. Now their VR technology will allow us to enhance our show to another level and bring something entirely fresh and unique to Marvel’s enormous world-wide fan base,” said Rick Licht, the CEO of HERO VENTURES.
“We are also very pleased to have won Hero Ventures and THE MARVEL EXPERIENCE TOUR as a partner for the premiere of our Location Based VR applications. As a premiere reference, Spider-Man, Hulk and the other Marvel characters in this uniquely dynamic domed show play an important role in expanding our strategy and winning new customers thanks to their brand awareness. In a future business model we can bring the stars from STARAMBA.spaces with our own STARAMBA VR stations to theme parks and hotels, trade fairs and cruise ships as well as to many other events. Based on a monthly location fee, STARAMBA offers a worldwide unique attraction for the entertainment of guests and for the distribution of advertising in the virtual space”, says Christian Daudert, Chairman of the Board of Directors and Managing Director of STARAMBA SE.